The Connection Point
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Automation & technology
3 ways to attract new business with precision using lead generation technology
Whether someone is a first-time borrower or an experienced buyer, the homebuying experience is filled with equal amounts of excitement and anxiety. What's more, each mortgage experience is unique, with many tasks to complete from both the lender and borrower side before keys are in hand.As a lender, if you don't stay connected with your borrowers every step of the way, they can quickly feel overwhelmed and out of the loop. And in a competitive purchase market where consumer demand is hindered by high interest rates, low inventory and more homeowners staying put than ever before, delivering the best borrower experience possible is essential for lenders to stand out. But where to begin? Excellent, personalized communication, responsiveness, and consistency are key to keep new business coming in.With the Surefire℠ CRM and Mortgage Marketing Engine, you can streamline the homebuying process while delivering a customized experience at every stage of the homebuying journey. Read on to learn how Surefire can help you generate new leads to acquire new opportunities, build stronger relationships and retain customers post-closing.
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Announcement: 2024 ICE Innovation Award Winners
Servicing
Three ways intelligent technologies can make servicing simple
Servicing
MSP begins migration to new user interface
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Automation & technology
Efficiency unleashed: Proven strategies for streamlining operations and scaling up
Automation & technology
Episode 5: Craft a powerful borrower loyalty formula
Automation & technology
Episode 4: Unlock the power of your partner network for a seamless borrower experience
Mini-series
Mini-series
What borrowers want series with Shred Media
Mini-series
Breaking the ICE: Compelling conversations with industry leaders
Mini-series